Bye Bye UPN and WB, Hello CW?

All we have to say is the CBS executives should have let HollyhoodBuzz name their new network! What the heck is a CW?









NEW YORK -- Two small, struggling television networks, UPN and WB, will shut down this fall, and their parent companies plan to form a new network called The CW using programming and other assets from each of them.The announcement was made Tuesday by executives from CBS Corp., which owns UPN, and Warner Bros., a unit of Time Warner Inc., which owns most of WB. Both UPN and WB had struggled to compete against larger rivals in the broadcast TV business, including Walt Disney Co.'s ABC, News Corp.'s Fox, General Electric Co.'s NBC and CBS Corp.'s CBS. The new network will launch in the fall, the executives said, when both UPN and WB will shut down. It will be a 50-50 partnership between Warner Bros. and CBS, and the network will be carried on stations owned by the Tribune Co., a minority owner of WB. Altogether, the 16 Tribune stations and the 12 UPN stations owned by CBS will give the new network coverage in almost half of the country, the executives said.